Blue Habits logo & mascot
Originally the logo was just “Blue Habits” in typography. Instead, Nicety suggested creating a mascot for the campaign. By creating a mascot, this image can now be printed onto stickers, reusable bags, and a number of other giveaway items. It also became one of the focal points in the animations.
The mascot went through several drafts. The idea was to have the whale be friendly and likeable so that audiences would identify and grow to love this icon. The typography chosen was large and clean to ensure the use of the Blue Habits hash tag.