The iOgrapher Video Showdown was a series of online competitions used to engage a global audience. Participants submitted 2-5 minute videos for a chance to win iOgrapher products. The strategy of utilizing a contest helped boost brand awareness, build a filmmaking community, and provided access to utilize free high quality content. We received over 550 submissions from 40 countries and resulted in an increase of conversions from social media traffic and newsletter sign ups.
Nicety Agency is a full service digital marketing agency that delivers brand strategy, internet marketing, marketing campaigns, manages activation, social media communications, and creates digital assets for clients looking to strengthen relationship with their customers.