The playful motif of a kaleidoscope was used to and was the main reference. Crystals, colors, and shapes helped construct the main logo, which then influenced the entire visual identity of the collection.
Editora Abril is a major Brazilian publisher and printing company, with one of the biggest media holdings in Latin America. The company was founded in 1950 and currently owns Brazilian MTV, cable company Abril Gráfica, and a popular website aimed to women, named M de Mulher.
Project Lumira is a collection of textbooks for elementary students, Grades 1-5. Nicety Agency team created the design, look, feel, and visual elements of each book. They all have strong composition and colors that “pop” in order to follow the theme of knowledge and discovery. Every image selected was intentional and represent each discipline of learning.
Nicety Agency is a full service digital marketing agency that delivers brand strategy, internet marketing, marketing campaigns, manages activation, social media communications, and creates digital assets for clients looking to strengthen relationship with their customers.