PeaceTones logo concept
The PeaceTones, a non-profit organization located in San Francisco, CA, trusted the Nicety Agency team with the design and development of their new online branding project. With the mission of creating a brand that was current and fresh, the Nicety team focused on elevating the commitment from artists and donors to help them benefit and understand the PeaceTones program.
PeaceTones is an educational empowerment initiative that emphasizes and promotes artists’ rights and music distribution by creating a platform for them to be heard in the digital age. PeaceTones programs span the globe and are dedicated to strengthening artists in regions with conflict, economic instability, and lack of fundamental human rights. These elements served as a briefing for Nicety Agency to develop the new logo and branding – a collaborative creative process with the PeaceTones team.
The results produced a wide range of ideas and concepts that yielded the final version expressing the new brand positioning. Additionally, the process also included the creation of a new online presence: the main vehicle used by PeaceTones to disseminate and present the program and fundraising campaigns. Currently, the new website is aligned with the overall branding guidelines and PeaceTones goals. Donor engagement has increased, the work of artists is featured and managed by the program, and the site boasts an impressive online shop with licensed products. In a clean and objective manner, Nicety Agency had the honor to work together with PeaceTones, designing and planning an efficient digital environment and branding strategy to represent the outstanding program and goals of the organization.
- Visual Identity
- Web Site